Being Delulu in a World That is F*ckulu

If you are one of those woke-in-the-know hip Gen Zs or if you have one of those at home, you must have surely heard: “Delulu is the Solulu.”     

So what the hell is this Delulu? Is it even a legit word or yet another gibberish English slang coined by Gen Zs and in vogue in an age where any random outlandish concept has the potential to go viral if it catches the fancy of enough Internet elite.

Well, Delulu has officially entered the Cambridge Dictionary and the entry reflects its increasing popularity in Internet culture.

It is simply an abridged version (yes we like them short) of the term ‘Delusional” used to describe believing things that are not real or true, often in a playful way. 

Franz Kafka once said: “By believing passionately in something that still does not exist, we create it”

So Delulu = The Dream – a passionate goal that keeps you centered or what you want to happen deep inside or the wild version of yourself 

And Solulu = The Solution – the grounded, practical steps, rituals, habits, and tools that can actually take you to that Delulu….

So why the heck did we name our brand Delulu? Quite obviously because we are totally Delulu….dreamers and doers who have this obnoxious goal of creating a Rs. 1000 crore Functional F&B brand in the next 5 years!!

Our Brand is For the Gen Z, By the Gen Z and Of the Gen Z. It’s playful, a little un-hinged and crazy yet centered. Our trippy logo reflects that spirit. 

But beneath the quirkiness lies something deeper – a quiet rebellion against cynicism, a belief that optimism, no matter how unrealistic wins the day. So it our way of coping with a F*ckulu world that rewards conventional thinking and conformance and berates the creators and the risk-takers.

So is Delulu just a contemporary functional drink or a healthy snack? 
Delulu is the ethos of an entire generation of Gen Zs. It is rebellion in a can. It creates an identity that says, “Hey, its ok to dream out loud!!”

And we believe with our hearts as well as our minds that DELULU IS THE ONLY SOLULU.

If this touches a chord deep inside, go on, open a can and celebrate that Delulu spirit inside of you!!