Chandigarh Desk: Bringing new energy to India’s rapidly growing functional food and health-beverage sector, Ishots Beverages Private Limited has launched its new brand “Delulu.” This brand is specially created for youth, professionals, and creative individuals who need better energy, focus, and wellness in their fast-paced lives.
“Delulu” has been launched by Nidhi Saxena, a three-time startup founder and the founder of Ishots Beverages. With over 22 years of Indian and international experience, Nidhi has combined corporate expertise with startup innovation to create a brand that presents the concept of “drinkable nutrition” in a completely new way.
Why is Delulu special?
All Delulu products come with 0 sugar, 0 calories, and fully fortified nutrition.
The company has initially introduced several useful products such as energy drinks, wellness shots, hydration boosters, and protein-based innovations—providing a better, faster, and more convenient option for today’s “sip-and-go” generation.
Nidhi Saxena says that Delulu is not just another drink brand, but a simple solution to the most common problems faced by modern youth—fatigue, mental stress, and scattered focus. Her goal was to create a beverage that doesn’t just provide a few hours of energy, but keeps the body and mind stable and better throughout the day.
Developed based on youth needs
Delulu has been developed after deep research.
The team interacted with college students, co-working space professionals, night-shift workers, gamers, and content creators to understand what balance they want between taste, nutrition, and experience. Based on these insights, the product’s taste, packaging, and design were finalized.
What does Delulu want to change?
Today, the Indian market mostly has two types of beverages:
1. Great in taste, but bad for health
2. Healthy, but weak in taste and experience
Delulu brings a balance between both—offering a beverage that is tasty, fun, and healthy at the same time.
Nidhi Saxena has earlier been honored on many platforms for her contributions in the fields of health, technology, and innovation.
With Delulu, she is now taking a step towards giving functional nutrition a new dimension in India.
#NidhiSaxena #Health #Wellness
Source :- https://www.punjabkesari.in/panchkula/news/nidhi-saxena-launches-new-health-and-wellness-drink-initiative-2249866
