Our Vision

“To be India’s first world-class FUNCTIONAL FOOD AND BEVERAGES brand that provides a one-stop nutrition solution to the health-conscious Indian consumer in innovative, scientifically designed, highly efficacious, natural formats.”

Our Mission

• To create awareness about health and nutrition gaps in current food and lifestyle habits and educate consumers about alternative approaches to health and nutrition
• To combine vitamins and nutrients with ayurvedic herbs and phytochemicals to create completely natural, 0 Sugar, 0 Calorie, healthy food and beverage options as an alternate to the current chemical and artificial ingredients infused, sugar laden, high calorie junk food and beverages
• To provide nutrition and health benefits in exciting, flavorful and sip and go / easy to consume formats such as energy drinks, pre and probiotic drinks, ready to eat protein snacks, wellness shots, etc
• To create a world class beverages brand with products formulated and manufactured in India and tailored to the Indian consumer’s health needs